Not Designed to Blend In.

The SEVENFRIDAY V-Series V1/01 takes a deliberately unconventional approach to watch design.

Forget traditional round cases, predictable hands and conservative dials.

The V-Series is built around industrial-inspired geometry, layered displays and mechanical watchmaking, creating a timepiece that feels closer to a piece of modern machinery than a conventional wristwatch.

Designed for men and women, it is a statement watch for anyone who values individuality over convention.

Mechanical engineering. Industrial design. Unmistakable SEVENFRIDAY character.

Don't Buy Another Ordinary Round Watch

The SEVENFRIDAY V-Series V1/01 exists for people who believe a watch should be more than a device for checking the time.

Its automatic mechanical movement provides the engineering beneath the surface.

Its industrial-inspired architecture provides the personality.

Its unconventional display provides the conversation.

And its unisex design makes the watch about individual taste rather than traditional categories.

Automatic. Industrial. Mechanical. Unconventional.

For people who wear their individuality on the wrist.